Hindustan Lever Ltd, the consumer goods behemoth, is realigning its strategy by entering new retail hotspots such as malls and multiplexes in a big way.
Companies respond to crisis by drawing talent from all pools.
After acquiring brands such as Yardley from Procter & Gamble and Finesse and AquaNet from Unilever, Lornamead , the UK-based personal care products company, betting big on India.
After clients, advertising agencies are now offering freebies, well, to their own men.
A range of healthy variants are being launched across categories in the Rs 25,000 crore ($ 5,680 million) F&B space in India.
After exploring marketing solutions as a business opportunity, domestic advertising agencies are now looking at outsourcing as a revenue generator.
Korean durable majors LG and Samsung have up the ante in the slim category of colour television market.
LG Electronics, the official global partner of the ICC Cricket World Cup, will be launching a limited edition of official 29-inch colour televisions in India.
The consumer durable companies such as Videocon, Samsung and Godrej may be aggressively expanding their own brand outlets
However, Misra added that Vodafone will need to follow this transition up with a highly visible multimedia campaign in the initial two months. "This will instill confidence among consumers that their brand is in the right hands," he said.
Bonino told Business Standard that the Italian delegation, which included almost 400 top Italian CEOs, was extremely bullish on enhancing business ties with India.
The Tata group is looking to spin off its bottled water business into a separate company.
As Videocon expands its presence in consumer durable retail, the company has followed it with the launch of its private label under the Next brand.
The Videocon Industries-led consortium has submitted a revised bid to the creditors of Daewoo Electronics for buying their stake in the South Korean electronics major.
In the last month and a half, Danone has announced initiatives in China, Japan and Thailand, indicating a significant role played by Asia in the gameplan of the Euro13 billion dairy major.
To ensure that consumers upgrade to higher end durables at a faster pace, market leader LG Electronics is launching an initiative soon.
UK-based premium menswear brand The Savile Row's ambitious India plans might prompt its Indian partner Forbes Gokak to reconsider the Indian strategy for another premium menswear brand, Daks London.
Ad agencies JWT, Ogilvy and Grey International have more than a parent in common. In India, at least, executives from these agencies fly the same airline, stay in the same hotel chains or send documents through the same courier company.
The increasing demand for branded clothes coupled with higher spending power has prompted branded apparel firms to set shop in smaller cities after due deliberations.
Though multinationals bring an added advantage of quality assurance and consumer trend of upgrading towards branded products, they will have to tread carefully as the grey market is dominant.
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